Every few months I have a look at my email signature to see if it’s still the best it can be. I’m pretty happy about my most recent. Pretty geeky yes, but it’s important, since you probably use email more than, say, letters to communicate with clients, colleagues, and prospects.

What does your email signature say about you? Is it tight? Easy to follow? Is it long enough to separate into chapters? Does it link to the things you do? The sites where you and your profiles live online? Does it say you’re connected? Current? Does it have your address? Why? Expecting someone you email to visit? Really? When was the last time that happened? Why not a link to a Google Map instead so recipients don’t have to look it up? Is your email address in your signature? Umm, why? Can’t someone just hit respond and it magically appears in the “TO” field?

There’s really no right or wrong answer, but it should reflect you, what you stand for, and communicate your business’ personality. Think about it.

Be brief. Be actionable. Be good.

Thanks for stopping in.

Thoughts? Comments? Always welcome.

michael calienes
transplant
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