As consumers’ attention spans continue to shrink, marketers need to focus on brevity and simplicity.

Take this Wii TV commercial, for example. The only words in the voiceover are “Rated E for Everyone.”

The visual hook is immediate and powerful. The message is focused, unspoken, and unmistakable: Anyone can play any instrument with the Wii.

Unless you’re working on your website, you don’t have to explain everything you do in every piece of communication you create. Focus on what makes you unique, so your audience can follow you there.

So — what’s your company’s singular message? Can it be made simpler? And heck, if you need any advice, feel free to drop a note.

Thanks for stopping in. Hope you’re doing well.