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	<title>Comments on: Will you become a fan?</title>
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	<description>advertising, branding, copy, art direction, design, commentary</description>
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		<title>By: Will you become a fan? (continued) &#124; transplant</title>
		<link>http://www.transplant-1.com/blogorama/will-you-become-a-fan/comment-page-1/#comment-771</link>
		<dc:creator>Will you become a fan? (continued) &#124; transplant</dc:creator>
		<pubDate>Sun, 26 Jul 2009 13:50:58 +0000</pubDate>
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		<description>[...]  Will you become a fan? (continued)  Posted by Michael Calienes in presence engineering, social media [...]</description>
		<content:encoded><![CDATA[<p>[...]  Will you become a fan? (continued)  Posted by Michael Calienes in presence engineering, social media [...]</p>
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		<title>By: Michael Calienes</title>
		<link>http://www.transplant-1.com/blogorama/will-you-become-a-fan/comment-page-1/#comment-700</link>
		<dc:creator>Michael Calienes</dc:creator>
		<pubDate>Thu, 02 Jul 2009 18:25:51 +0000</pubDate>
		<guid isPermaLink="false">http://www.transplant-1.com/blogorama/?p=980#comment-700</guid>
		<description>thanks for your comment. lack of passion seems to be the common thread that runs rampant among the haphazard clickeratti.</description>
		<content:encoded><![CDATA[<p>thanks for your comment. lack of passion seems to be the common thread that runs rampant among the haphazard clickeratti.</p>
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		<title>By: Sonny Gill</title>
		<link>http://www.transplant-1.com/blogorama/will-you-become-a-fan/comment-page-1/#comment-699</link>
		<dc:creator>Sonny Gill</dc:creator>
		<pubDate>Thu, 02 Jul 2009 18:15:06 +0000</pubDate>
		<guid isPermaLink="false">http://www.transplant-1.com/blogorama/?p=980#comment-699</guid>
		<description>It&#039;s an unfortunate game that has been built around getting fans for your page. People are loose in who they become fans of and companies think it&#039;s about the numbers. Both sides are off and have missed the point of building your community around evangelists and people who are truly passionate about your brand or company, and those who will provide value to the community, not just a filler.</description>
		<content:encoded><![CDATA[<p>It&#8217;s an unfortunate game that has been built around getting fans for your page. People are loose in who they become fans of and companies think it&#8217;s about the numbers. Both sides are off and have missed the point of building your community around evangelists and people who are truly passionate about your brand or company, and those who will provide value to the community, not just a filler.</p>
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