July 2nd, 2009

Will you become a fan?

Posted by Michael Calienes in miscellany, social media

What do you think? Is this fanning business getting out of hand?

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It's an unfortunate game that has been built around getting fans for your page. People are loose in who they become fans of and companies think it's about the numbers. Both sides are off and have missed the point of building your community around evangelists and people who are truly passionate about your brand or company, and those who will provide value to the community, not just a filler.

thanks for your comment. lack of passion seems to be the common thread that runs rampant among the haphazard clickeratti.

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