An agency? Choosing an agency would be extremely unCurrent.

CurrentTV has built its brand and following by thinking beyond what’s current and executing in the now, because quite obviously, the time-space continuum prevents it from executing at any future point — where it actually belongs. (Perhaps CurrentTV will be the brand that obliterates this pesky obstacle.)

CurrentTV already owns massive media space, online space, mind space, and most impressively, attracts the kind of passionate  viewers who create its content. And you need an agency? I’m not buyin’ it.

CurrentTV simply needs to invest in best-of-breed individuals who are as passionate as the viewers are to generate ideas that fulfill the vision. CurrentTV already broke ground by releasing the RFP via twitter. Why go backwards and choose an agency?

You don’t need an agency. You need to remain Current.

What do you think?