The moment the dogfish leaped ashore, I was hooked (pun intended). For the next 45 seconds, I was taken for a ride down a bizarrely sweet road that ended with the concept heading over a cliff. Great visual effects. Great music. Great directing. Great editing. Even with all those greats they are no substitute for the most important great of all: the idea. This is truly a very long way to go for a dogfish sandwich.

Agree? Disagree? Feel free to do either by leaving a comment.

Hope you’re well.