November 17th, 2008

Tylenol. Definitely for Moms — Especially Now.

Posted by Michael Calienes in ad commentary, branding, social media

Perhaps Motrin wanted to fly in the face of this Tylenol commercial. You know, when your competitor zigs, you zag? Well, they zagged right into some serious consequences.

So I thought it the perfect time to sing the praises of the Tylenol commercial below. It’s understated, beautifully directed, perfectly scored, and doesn’t try to make believe they know how anybody feels or hurts. The first line says what Motrin should have understood, “Nobody knows your body better than you do.”

Motrin, I suggest you take couple of Tylenols and call your ad agency in the morning.

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