It’s an awesome phenomenon, and a playing-field-leveling reality, and it’s something you’ve heard time and again: big concepts don’t need big budgets to come alive and pull viewers. Everybody can think. Everybody can produce. But seldom do people get both things right.

Today, Calvin Lee retweeted a message from Chris Brogan who retweeted a message sent to him by Matt Holt. They were sharing the link to the video below. It’s just one of a million examples of something any of us could have done, but misheardlyricsguy did it first (mind you the video was posted 2 years ago and it’s still being “discovered” after more than 3,000,000 hits).

It made me laugh out loud. It was hi-fi thinking executed in a lo-fi manner.

By professional design standards, the graphics are cheesy and show no aesthetic taste whatsoever. But they’re perfect. What they show are a personal point of view, solid thinking, and a sense of humor — not to mention the simple that mishearing lyrics (and mis-singing them) is a universally shared and sometimes embarrassing experience.

There will always be a need for designers and writers and photographers and directors and so on, but I’m happy folks like misheardlyricsguy have sprouted from technology’s lo-fi loins.