Just about every time I mention twitter to a friend or client, they respond with a cockeyed look and pursed lips — like I’ve just squeezed grapefruit pulp into both their eyes.

It reminds me of the early years when I evangelized True Men Don’t Kill Coyotes off Red Hot Chili Peppers’ first album (check out that cheesy-awesome video below). Then making friends listen to Yertle the Turtle off Freaky Styley. Digging into Anthrax and deconstructing Efilnikcufecin.

All these shiny new tools and how we continue using and exploring them are a lot like the underground music that defined some of us way back when. Our love for the unique made us a little different, socially questionable.

Today, however, that is our advantage. We are connecting dots. We are painting pictures. We are doing remarkable things with very few resources — just like innovators have always done. With every tweet, blog, video, and podcast, we are essentially pushing deeper into the communications underground. The cool thing is there’s a lot more air and light down there than there is up here.

Thoughts? Comments? Love to hear ‘em. Let’s keep pushing.