Sometimes, Marketing is a Dirty Fridge
When was the last time you cleaned out your marketing? Gave it a good scrub? Cleaned the shelves? Looked behind the milk? Checked the expiration date on the cheese? Tossed the marinara sauce with a thin epidermis of… what is that, cotton?
If you haven’t done it in the last six months, do it now. Your brand needs you.
Grab every piece of communication you currently use and spread them out on a table or two. All of them. Business cards. Print ads. Brochures. Newsletters. Signage. Everything. And don’t forget to print out your website.
Now step back.
Is everything cohesive? Is everything written in the same tone? Does it all create the image you want to convey? Is everything up to date? What can you improve on? Most importantly, what can you obliterate from the process?
Branding starts from within.
If you can’t smell the bad cheese or see the black potato that’s somehow growing an onion, someone will — soon. And it may be someone really really important — like a current or potential customer.
What other things can businesses do to streamline their processes? Improve their image? Or just plain evolve?
Hope you’re well, and thanks for stopping in.
our clients just laid off 3300 employees. there’s def been a cleaning out of the dirty fridge ;) And the same can be said w/n the agency organization as well. people get fried from working on the same piece of business all the time. mix it up. change roles and assignments. i’ve just recently switched from account service to account planning and i’ve found renewed passion for the work we do.