presence – trust = fail; trust – presence = fail
We have no shortage of crisis headlines, and as long as we keep paying attention to them, the media will keep feeding us. But do they have to be your business’ headlines? After all, it’s your business.
You can begin turning things around by working hard on just two things: presence and trustworthiness.
These two words (concepts in this context) are cornerstones of the new economy. One without the other simply won’t work. What’s the point of engineering presence on and offline if people don’t trust you enough to click or call? What good is it if people trust you if they can’t find you when they need you?
Gone are the days of the fast-talking deal makers — the wink-wink accompanied by the fake-gun point. Oh, I know those folks are still out there, and boy are they becoming much easier to spot. You may know one, but the new economy will be their Ice Age.
While you’re building your presence online, think about fitting trust-building opportunities into your strategy. Can you give a talk? Can you host a breakfast? Can you be super creative and do something no one’s done before?
It’s a brave new world, and it’s wide open. It’s up to you to make things happen.
For some great insights on trust, consider joining Chris Brogan and Julien Smith’s Trust Agents Facebook page here.
What do you think? What do you see as important to-do’s of the new economy? Leave your comments here or at The Conversation Factory’s Facebook page.
Hey Michael, thanks for the shoutout. It’s awesome to get feedback about the fan page, especially since we’re having a ton of fun with it. :)
thank you julien — i appreciate you coming over and dropping a note. i look forward to the book, and connecting with you more. have a good one.