Just thinking about some terms to keep the thought process going on the subject matter of presence engineering. Please note that the term presence below refers to the totality of presence — both online and off.

• Presence Construct: The master plan that articulates goals, strategies, channels, and, most importantly, brand values and attributes that must remain consistent throughout its dissemination. This should be a living document that evolves based on new learning.
• Presence Artifacts: Icons, images, text, graphics, code, etc. that any individual or company makes publicly available.
• Presence Intersect: The precise time and space an interaction between two entities occurs.
• Presence Scalability: The ability of your presence to grow based on known, measurable factors like time, personnel, and budget.
• Presence Reciprocity: Acknowledging someone’s presence because they have acknowledged yours (Retweeting is a perfect example).
• Presence Graph: The visual depiction of presence growth or decline based on available measurements.
• Presence Plateau: Any period of persistent presence that shows no growth or decline.
• Ancillary Presence: Presence that is assumed to exist but is not yet measurable.
• Presence Shift: The modification and eventual of a Presence Construct based on feedback, as well as the efforts that make these modifications real.
• Presence Remnants: Presence Artifacts created by an individual or company that has ceased to exist physically.

Thoughts? Ideas? New terms? Drop ‘em off here. I look forward to reading them.

Thanks for stopping in and have a great Friday afternoon.