Presence Engineering? Or Whatchamacallit?
Yesterday was an absolute blast– from the second I realized Chris Brogan had posted about presence engineering and last week’s 1,300-mile hail mary beer lob, to late last night while I was reading and re-reading all the great comments from really smart people.
Most people gave the term presence engineering a thumbs up, and others not so much. Really — it doesn’t matter.
What’s important is that everyone who’s participating in the conversation is thinking and talking about how we will redefine ourselves in a 2.0 and beyond world.
You can call it what you want: presence engineer, presence architect, presence designer, or heck, go with monkey jam. Whatever you choose, just have a really good reason.
The reason I’m particularly fond of presence engineer, specifically, is that:
1. The word engineer is not a term people readily associate with marketing, advertising, PR, or social media. So, by adopting this “outsider” word, the re-definition becomes much more intentional, thereby creating a disassociation with traditional terms and expectations.
2. The word engineer also points to the deliberateness of the orchestrated presence — after all, there is a sound strategy behind getting your clients on twitter, facebook, utterli, et al, isn’t there?
Love to hear what you think. Tell me. And have a great day.
What I love about the 1,300-mile beer interaction is that it started w/ the most Twitter-like of posts -- about what Chris Brogan was doing offline.
As you've mentioned, MC, presence is a lot more than physicality. Will T keep its core functionality of concentrated offline/online glue -- or diffuse into an email system with a character limit -- and is that good or bad?
Said another way, if T is used for everything (sharing links to content, spreading dumbass jokes, or even god forbid - work :)) will it count for nothing?
- spam
- offensive
- disagree
- off topic
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