Comments on: Old Spice: It’s not brilliant. It’s social media. http://www.transplant-1.com/blogorama/old-spice-its-not-brilliant-its-social-media/ advertising, branding, copy, art direction, design, commentary Fri, 02 Dec 2011 04:58:54 -0500 hourly 1 http://wordpress.org/?v=3.0.4 By: Michael Calienes http://www.transplant-1.com/blogorama/old-spice-its-not-brilliant-its-social-media/comment-page-1/#comment-1272 Michael Calienes Wed, 25 Aug 2010 12:50:05 +0000 http://www.transplant-1.com/blogorama/?p=2003#comment-1272 Precisely. I like keeping up with the work being posted at http://www.ibelieveinadv.com/ -- check it out. Some of that stuff is definitely brilliant. Don't get me wrong, I do believe the copywriting and art direction and production and positioning of the Old Spice brand is brilliant, I just don't think that answering tweets is brilliant. It's what we've all been doing all along. It's what consumers have been "asking for" in the social media space. Precisely. I like keeping up with the work being posted at http://www.ibelieveinadv.com/ — check it out. Some of that stuff is definitely brilliant. Don’t get me wrong, I do believe the copywriting and art direction and production and positioning of the Old Spice brand is brilliant, I just don’t think that answering tweets is brilliant. It’s what we’ve all been doing all along. It’s what consumers have been “asking for” in the social media space.

]]> By: Joseph Davis http://www.transplant-1.com/blogorama/old-spice-its-not-brilliant-its-social-media/comment-page-1/#comment-1271 Joseph Davis Wed, 25 Aug 2010 05:17:34 +0000 http://www.transplant-1.com/blogorama/?p=2003#comment-1271 Gotta admit, I like the Old Spice guy. I also have to admit our new "social culture" has created the monster you referenced. Everything we don't think of – brilliant. As a matter of fact, everything that draws national/global social network attention seems to uncover our lackluster ability to discern what truly transcends how we communicate in digital space. Every cool tv spot turned viral sensation is not the gold standard for how every brand should interact with customers/constituents. Next week something new will appear on the social web and become the template for social media success. Let's just start to acknowledge good branding, messaging and social interacting, and move on to creating memorable content ourselves. Old Spice has got nothing on Dove + Care for men – just sayin'! Gotta admit, I like the Old Spice guy. I also have to admit our new “social culture” has created the monster you referenced. Everything we don’t think of – brilliant. As a matter of fact, everything that draws national/global social network attention seems to uncover our lackluster ability to discern what truly transcends how we communicate in digital space. Every cool tv spot turned viral sensation is not the gold standard for how every brand should interact with customers/constituents. Next week something new will appear on the social web and become the template for social media success. Let’s just start to acknowledge good branding, messaging and social interacting, and move on to creating memorable content ourselves.

Old Spice has got nothing on Dove + Care for men – just sayin’!

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