Why? It’s a masquerade, a farce. It’s as misguided as paying a copywriter to go speak for you at a luncheon, or attend a dinner in your stead. You should be the one speaking for your company. You should be the one enjoying the succulent cordon bleu and field peas (not pictured).

Just imagine you, the CEO of the company who’s been paying their agency to post your updates, is sitting at the same table with a person who’s had a wonderful dialogue with your company. You’re introduced, and she begins to recount the many online interactions she’s had with “you.” You, however, have no clue what she’s talking about. Do you a) call the copywriter, b) spit out your cordon bleu and excuse yourself.

Every day, our on and offline lives become more intricately intertwined. Our business and personal lives merge into an overall presence. And the possibility of bumping into a someone your agency has been corresponding with is all the more plausible.

Just think about it. Then rethink about it. The potential for doing it yourself is far greater than the alternative.

What’s your take?