No, we won’t tweet for your business. No, we won’t update your Facebook status.
Why? It’s a masquerade, a farce. It’s as misguided as paying a copywriter to go speak for you at a luncheon, or attend a dinner in your stead. You should be the one speaking for your company. You should be the one enjoying the succulent cordon bleu and field peas (not pictured).
Just imagine you, the CEO of the company who’s been paying their agency to post your updates, is sitting at the same table with a person who’s had a wonderful dialogue with your company. You’re introduced, and she begins to recount the many online interactions she’s had with “you.” You, however, have no clue what she’s talking about. Do you a) call the copywriter, b) spit out your cordon bleu and excuse yourself.
Every day, our on and offline lives become more intricately intertwined. Our business and personal lives merge into an overall presence. And the possibility of bumping into a someone your agency has been corresponding with is all the more plausible.
Just think about it. Then rethink about it. The potential for doing it yourself is far greater than the alternative.
What’s your take?
You know my take – completely agree. I think the two biggest obstacles for most are, “How do I engage?” and “Who has that kind of time?”
thanks for stopping in stacey. i think that it’s up to folks like us to say hey, if you think this is important, you’ll find the time, just like you find the time for everything else you deem important for your business. re-prioritizing is essential in times like these. hopefully we can provide guidance in that aspect of managing a business as well.