http://www.transplant-1.com/blogorama/newspapers-acting-like-advertising-agencies/ advertising, branding, copy, art direction, design, commentary Wed, 25 Aug 2010 12:50:05 -0400 http://wordpress.org/?v=2.8.4 hourly 1 http://www.transplant-1.com/blogorama/newspapers-acting-like-advertising-agencies/comment-page-1/#comment-654 Michael Calienes Tue, 07 Apr 2009 17:01:52 +0000 http://www.transplant-1.com/blogorama/?p=816#comment-654 thanks jonathan. it happens locally as well. excellent point about the inference re: positive PR. that's more than a little no-no. perhaps i will contact them. thanks jonathan. it happens locally as well. excellent point about the inference re: positive PR. that’s more than a little no-no. perhaps i will contact them.

]]> http://www.transplant-1.com/blogorama/newspapers-acting-like-advertising-agencies/comment-page-1/#comment-653 Jonathan Field Tue, 07 Apr 2009 16:54:53 +0000 http://www.transplant-1.com/blogorama/?p=816#comment-653 Interesting if they're inferring that they'd place positive articles (PR) in exchange for ad revenue. Very much a no-no in the so-called Fourth Estate. But it also reflect how desperate the newspaper business is these days. Look at how many papers are closing. Your idea of partnering with ad agencies is good. I'd get in touch with them on this. Interesting if they’re inferring that they’d place positive articles (PR) in exchange for ad revenue. Very much a no-no in the so-called Fourth Estate. But it also reflect how desperate the newspaper business is these days. Look at how many papers are closing. Your idea of partnering with ad agencies is good. I’d get in touch with them on this.

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