http://www.transplant-1.com/blogorama/new-logos-from-pepsi-yawn/ advertising, branding, copy, art direction, design, commentary Fri, 02 Dec 2011 04:58:54 -0500 hourly 1 http://wordpress.org/?v=3.0.4 http://www.transplant-1.com/blogorama/new-logos-from-pepsi-yawn/comment-page-1/#comment-392 Michael Calienes Tue, 28 Oct 2008 17:49:49 +0000 http://www.transplant-1.com/blogorama/?p=215#comment-392 thanks for the feedback dave. since i didn't comment on aesthetics on my post, i'll come out and say i don't agree with the need for either logo update. the pepsi one doesn't feel much different that's for sure. plus, i never looked at the pepsi logo and thought, "boy that needs a facelift." the pepsi mark is actually different on each of those pictured -- why? because one's diet? don't even like the abbreviation for mountain. as for wal-mart, they're telling you to save money, live better; and then they spend all that cash re-creating their mark? 'sup? i say i say wassup? thanks again for stopping in. thanks for the feedback dave. since i didn’t comment on aesthetics on my post, i’ll come out and say i don’t agree with the need for either logo update. the pepsi one doesn’t feel much different that’s for sure. plus, i never looked at the pepsi logo and thought, “boy that needs a facelift.” the pepsi mark is actually different on each of those pictured — why? because one’s diet? don’t even like the abbreviation for mountain. as for wal-mart, they’re telling you to save money, live better; and then they spend all that cash re-creating their mark? ‘sup? i say i say wassup? thanks again for stopping in.

]]> http://www.transplant-1.com/blogorama/new-logos-from-pepsi-yawn/comment-page-1/#comment-391 Dave Fiore Tue, 28 Oct 2008 16:00:52 +0000 http://www.transplant-1.com/blogorama/?p=215#comment-391 Michael -- I thought that was the old Pepsi logo! Have you noticed the subtle rebranding of Wal-Mart. They just worked in the fresher look with the sun and new tag line without drawing attention to it or pulling all the old stuff or changing signage. It will be interesting to see how long the complete transformation takes. Certainly not the usual rebranding strategy. Michael — I thought that was the old Pepsi logo! Have you noticed the subtle rebranding of Wal-Mart. They just worked in the fresher look with the sun and new tag line without drawing attention to it or pulling all the old stuff or changing signage. It will be interesting to see how long the complete transformation takes. Certainly not the usual rebranding strategy.

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