November 28th, 2008
Make Your Audience Re-think the Usual
Posted by
Michael Calienes in
ad commentary, branding
A nice spot featuring the stars of Discovery Channel’s Deadliest Catch series tells viewers to “give the turkey the bird” and choose crab for Thanksgiving.
It’s a simple strategy, delivered with a simple message, supported by creative, compelling reasons to act.
Though it may not convince many to opt for crab over turkey, it turns these gruff captains and deckhands into endearing personalities you’ll want to tune in for — even with the use of a bleepin’ expletive delivered through a genuine smile.
Have you made your audience re-think the usual? Has it worked? Has it opened up new markets?
Hope you’re well and had a wonderful Thanksgiving.
