My take on this morning’s Chris Brogan Post: “Lynne D Johnson from FastCompany on What Comes Next”
This morning, like every morning, I’m greeted by another insightful post from Chris Brogan. Today’s was particularly interesting because Fast Company’s Lynne D Johnson spoke on “What Comes Next” as titled by Chris Brogan. I love what she says because it’s brief and smart. She talks about brands bringing the conversation home.
I’d never thought about it quite like that, but it relates precisely to what I believe presence engineering is about. There are so many pieces of brands and conversations out in the ether that she suspects that they will now be focused on bringing all those pieces back home. After you’ve watched her video, play this 65 second video published last month. We’re talking in very similar terms.
So, what do you think?
Please note that by no means am I implying that Lynne D. Johnson has used, endorses, or has ever even heard the term, “presence engineering”.
