Here’s the article that sparked the idea for this week’s topic. The quote that did it was: “I don’t want a relationship with my deodorant; I simply want it to work.”

In the post Mr. Derek Walker, “the janitor, secretary and mailroom person for his tiny agency, brown and browner advertising based in Columbia, S.C.” goes on to describe a conversation he had with his teenage son while eating a cheeseburger in their car. He writes: “For me, the consumer, the message is the experience. I don’t need to see commercials about how good the food is. I need to see and hear a message that talks about the experience of eating in your car. Price is not my motivation.”

In this day and age, with all the technology at our fingertips, it’s important to understand the difference between what the consumer expects, and what the consumer doesn’t want out of your brand or your company. Some things should be left to the imagination and experience of your customers.

Want in?

Guests are limited to 10, so please RSVP as soon as possible if you’d like to attend.

WHERE: The Conversation Factory
WHEN: Friday, April 16, 2010; 12pm – 1pm
COST: $10 (includes pizza & beverage); Students: $5
PARKING: Please park at the BrackenChase parking lot here.