It’s July 1, 2010. Do you know where the Tallahassee Democrat online is?
Today, Starbucks moves to free wi-fi while the Tallahassee Democrat moves to paid online content. More coffee and less reading may not be a great combination, but it just might be how most of Tallahassee will roll until the ruling is overturned.
Of course, that’s only a prediction. I’ve been wrong before — ask my wife.
Here’s another prediction: I give it less than 15 days before web traffic plummets, 60 days before online advertisers find new places to sink their still meager budgets, and 90 days before staff begin soiling their pants daily, bring a dry cleaner in house so they can remain moderately fresh, and reconsider jumping back on the free train.
But hey, maybe the mother ship, Gannett, have convinced Dorsey and Gabordi that they’ve got this in the bag. Maybe they conducted their research and are just waiting to uncork champagne bottles and break them on the heads of us skeptics. Maybe they’ve gazed into their crystal balls and released of purple flying subscription monkeys knowing they’ll return with the wallets of eager local readers. (If that turns out to be true, expect to see a few dead purple monkeys strewn about town (How’d that be for a lead story?).)
Who knows what will happen starting tomorrow, but we’ll find out soon enough.



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