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	<title>Comments on: It&#8217;s 2am. Do you know where your buzz is coming from? (Follow-Up Guest Post by Lisa Hickey)</title>
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	<link>http://www.transplant-1.com/blogorama/its-2am-do-you-know-where-your-buzz-is-coming-from/</link>
	<description>advertising, branding, copy, art direction, design, commentary</description>
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		<title>By: Lisa Hickey</title>
		<link>http://www.transplant-1.com/blogorama/its-2am-do-you-know-where-your-buzz-is-coming-from/comment-page-1/#comment-561</link>
		<dc:creator>Lisa Hickey</dc:creator>
		<pubDate>Wed, 25 Feb 2009 23:59:59 +0000</pubDate>
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		<description>Thanks Debra. Two things come to mind from your comment. One, I&#039;ve heard it said a lot &quot;we can&#039;t control the conversation, we can only join in&quot;. Obviously true to some extent, but...I do think we can *shape* it. The other thought is how the conversations themselves lead to new content. Always! That&#039;s were this thought of idea-sharing is so powerful. Thanks for reading and commenting.</description>
		<content:encoded><![CDATA[<p>Thanks Debra. Two things come to mind from your comment. One, I&#8217;ve heard it said a lot &#8220;we can&#8217;t control the conversation, we can only join in&#8221;. Obviously true to some extent, but&#8230;I do think we can *shape* it. The other thought is how the conversations themselves lead to new content. Always! That&#8217;s were this thought of idea-sharing is so powerful. Thanks for reading and commenting.</p>
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		<title>By: Debra Askanase</title>
		<link>http://www.transplant-1.com/blogorama/its-2am-do-you-know-where-your-buzz-is-coming-from/comment-page-1/#comment-544</link>
		<dc:creator>Debra Askanase</dc:creator>
		<pubDate>Sun, 22 Feb 2009 12:53:36 +0000</pubDate>
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		<description>Lisa, the most interesting piece of analysis to me is your thought on people talking with each other. This is extremely hard to do and I agree that this is a valuable metric -- one often not meaused. If people begin conversing with each other on the &quot;flatter&quot; social media platforms (blogs, websites, FB events) that do not naturally encourage conversation as content, then this conversation amplifies the buzz even further than thought possible. It also creates valuable new content for others to see. Congratulations!</description>
		<content:encoded><![CDATA[<p>Lisa, the most interesting piece of analysis to me is your thought on people talking with each other. This is extremely hard to do and I agree that this is a valuable metric &#8212; one often not meaused. If people begin conversing with each other on the &#8220;flatter&#8221; social media platforms (blogs, websites, FB events) that do not naturally encourage conversation as content, then this conversation amplifies the buzz even further than thought possible. It also creates valuable new content for others to see. Congratulations!</p>
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		<title>By: Lisa Hickey</title>
		<link>http://www.transplant-1.com/blogorama/its-2am-do-you-know-where-your-buzz-is-coming-from/comment-page-1/#comment-527</link>
		<dc:creator>Lisa Hickey</dc:creator>
		<pubDate>Wed, 18 Feb 2009 15:03:35 +0000</pubDate>
		<guid isPermaLink="false">http://www.transplant-1.com/blogorama/?p=593#comment-527</guid>
		<description>And only *just* begun Carolyn! Thanks! And see, you just got me to think about his idea of &quot;blog-vertising&quot;. Love that!</description>
		<content:encoded><![CDATA[<p>And only *just* begun Carolyn! Thanks! And see, you just got me to think about his idea of &#8220;blog-vertising&#8221;. Love that!</p>
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		<title>By: Carolyn Beeley</title>
		<link>http://www.transplant-1.com/blogorama/its-2am-do-you-know-where-your-buzz-is-coming-from/comment-page-1/#comment-523</link>
		<dc:creator>Carolyn Beeley</dc:creator>
		<pubDate>Tue, 17 Feb 2009 20:30:29 +0000</pubDate>
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		<description>Lisa -- is this blog-vertising?!  

Congratulations brand owner -- your words ignited readers to think, to feel &amp; to take action  --  looks like a successful campaign has begun!</description>
		<content:encoded><![CDATA[<p>Lisa &#8212; is this blog-vertising?!  </p>
<p>Congratulations brand owner &#8212; your words ignited readers to think, to feel &amp; to take action  &#8212;  looks like a successful campaign has begun!</p>
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