I Know You Are But What Am I?
What people perceive your company to be — good or bad or anything in between — is your brand. One bad customer experience taints your brand image for that one person. If they’re the talkative type — and most of us are generous with our deliciously awful customer experiences — perhaps your brand will be tainted in the minds of his or her friends as well. This is precisely why companies spend so much money crafting the perfect branding campaign. If you doubt for a second how ubiquitous these opinions are and how voraciously they permeate the collective conscience, head to www.brandtags.net and see for yourself. Do you know what people think when they see your logo? Is it good? Bad? Is it anything at all? Whatever they’re thinking, it’s important to know. And if it’s not what you want people to think, it’s time to contact us at 850.459.8192.
