September 11th, 2008
Hungry Lettuce
Posted by
Michael Calienes in
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Wendy’s went viral. A simple cool idea. Although the acting feels like acting and the shooting was better than we’re used to seeing on youtube, it’s a great first effort. Unfortunately, it reeks of marketing more than it does meat. The line, “is the camera rolling?” is absolutely unnecessary. Guys that age don’t have to ask that question. BK’s subservient chicken was certainly marketing but it felt different. It was the first of its kind that incited conversation around, “How the heck did they do that?” I don’t see this becoming a huge hit, but I’m pretty sure it will be passed along. Kudos to the production team for not making the lettuce burp afterwards.
