Don’t ignore the possibilities of silly. Silly is powerful. Silly sells. Because it disconnects you from anything and everything you were previously thinking. It engages the WTF cortex just south of the hypothalamus — you know, the litter box of the brain where everything nonsensical clumps together until the spatula of reason rids the mind of the offending mass.

These tone-deaf kittens selling toasty, Quiznos Torpedo sandwiches for $5, $4, and $3 certainly question the mental state of those who signed off on the story board, but consider that:

1. you’re talking about the commercial
2. I’m writing about it
3. it’s been tweeted out 74 times
4. liked more than 1,000 times on Facebook, and
5. viewed more than 16,000 times on YouTube.

So is it a stupid TV spot? Yeah, I think it sucks, and (sure I’ll give you the benefit of the doubt) you might think it sucks too, but who’s got Quizno’s on the brain now, huh? Not those kittens. They're just kickin' back and collecting their residual checks. Those cats are definitely union.

Posted via email from michaelcalienes’s posterous