October 27th, 2006
“Hi. I just saw your ad, and I think I need to buy your car — immediately.”
Posted by
Michael Calienes in
ad commentary
For a small fee, our local newspaper (and perhaps even yours!) will circle or inventively mark any classified ad you place. It is a shrewd and deliciously stealth bit of marketing trickery that is 100% effective. Just this morning, I was fooled into inquiring about and purchasing a 2006 Nissan Armada, a 1993 Honda Civic, and a 1967 Selectric typewriter.
On the bright side, I wasn't taken by other ads that were visually punctuated with headers like, "Boo!" "Wow!" and, my personal favorite, "Look," with two cartoon eyes set between the "L" and "K" — as if they were actually reading your ad!
Click thumbnail to view image.
