Search on Google and you’ll note a big change in the results page about 1/3 of the way down: a scrolling list of results that appear just minutes and seconds after they’re posted online — and that includes results from Twitter (just note the post from “deckard256″ in the image above).

What does it mean to you a business owner? A company? A marketing department? There’s no longer any delay whatsoever between a customer’s experience and what the world will learn about that experience should it be posted anywhere online.

Of course, these scrolling results won’t be available if there isn’t a lot of online chatter about that term. But the more opinions, insights, emotions people share over time about their everyday lives, the more your chances of appearing there, or on Bing, or on Yahoo! or anywhere else online for that matter — immediately.

Technology’s leaps and bounds are prodding and nudging for companies to do what’s been prescribed for years: Be there. Be vigilant. Be responsive. (The thing is, now you’ll have to add quicker than ever to the mix, too.)

What do you think about Google gone real-time?