In the two weeks since buying Chris Brogan a beer, I’ve had a chance to think about and analyze the gesture, as well as the events and content that flowed from it. My take:

1. The idea is still the most an important part of social media involvement. If the idea sucked, there would be nothing to discuss right now (believe me, I had my doubts about purchasing the beer, but fortunately, I followed the advice of my robust gut — he is a force to be reckoned with.)
2. Taking real world action is vital.
3. The stuff that transpires is extremely organic.
4. The ripples from ensuing content are far-reaching.
5. The connections to the people who engage in the conversation about the event, specifically, become more real and the gaps between us all close a little bit more.
6. Today, collective and collaborative engagement is essential to creating heightened brand awareness.
7. See item #1, sentence #1

I’m extremely grateful to everyone on twitter — you’re all teaching me large lessons about honest engagement. Post by post by post, the borders between us continue to dissolve.

If you’d like a clickable PDF of this image, click here –> tweet2awareness

Thoughts? Opinions? Drop ‘em here. And again, thank you.