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	<title>transplant</title>
	<link>http://www.transplant-1.com/blogorama</link>
	<description>advertising, branding, copy, art direction, design, commentary</description>
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		<title>Old Spice: It&#8217;s not brilliant. It&#8217;s social media.</title>
		<description><![CDATA[Seriously, what’s all the hoopla about Old Spice responding to your tweets via YouTube videos?
Groundbreaking? Really? Haven’t you done that? 
Oh come now. You’ve probably even responded to people via video and yet you sit here giving Old Spice all the credit. This isn’t brilliance, this is what we’ve come to expect from global brands. [...]]]></description>
		<link>http://www.transplant-1.com/blogorama/old-spice-its-not-brilliant-its-social-media/</link>
			</item>
	<item>
		<title>How Silly Sells.</title>
		<description><![CDATA[Don’t ignore the possibilities of silly. Silly is powerful. Silly sells. Because it disconnects you from anything and everything you were previously thinking. It engages the WTF cortex just south of the hypothalamus &#8212; you know, the litter box of the brain where everything nonsensical clumps together until the spatula of reason rids the mind [...]]]></description>
		<link>http://www.transplant-1.com/blogorama/how-silly-sells-2/</link>
			</item>
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		<title>Guest post by Larry Davidson on Tallahassee Democrat Online&#8217;s pay-to-read launch.</title>
		<description><![CDATA[I posted this article on facebook about the Tallahassee Democrat&#8217;s launch of paid online content, under which Larry posted this great response. It&#8217;s re-posted here with his permission. Thanks, Larry:
As someone who worked in newspapers for most of my career, with the  latter part helping pioneer the online version of one of the country&#8217;s [...]]]></description>
		<link>http://www.transplant-1.com/blogorama/guest-post-by-larry-davidson-on-tallahassee-democrat-onlines-pay-to-read-launch/</link>
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		<title>It&#8217;s July 1, 2010. Do you know where the Tallahassee Democrat online is?</title>
		<description><![CDATA[Today, Starbucks moves to free wi-fi while the Tallahassee Democrat moves to paid online content. More coffee and less reading may not be a great combination, but it just might be how most of Tallahassee will roll until the ruling is overturned.
Of course, that&#8217;s only a prediction. I&#8217;ve been wrong before — ask my wife.
Here&#8217;s [...]]]></description>
		<link>http://www.transplant-1.com/blogorama/its-july-1-2010-do-you-know-where-the-tallahassee-democrat-online-is/</link>
			</item>
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		<title>Verizon: What are you trying to pull with your generosity, huh?!</title>
		<description><![CDATA[I just hung up the phone with Verizon in a daze. I called to upgrade my plan to the next level since I&#8217;d gone over in minutes for the second consecutive month. Instead of just saying, &#8220;Okay, let&#8217;s get you upgraded,&#8221; he said, get this, &#8220;Why don&#8217;t we just give you 250 promotional minutes and [...]]]></description>
		<link>http://www.transplant-1.com/blogorama/verizon-what-are-you-trying-to-pull-with-your-generosity-huh/</link>
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