September 8th, 2008
Desktop Publishing! Typesetting! What?
Posted by
Michael Calienes in
miscellany
This morning I drove by a commercial printing business whose very prominent signage advertises desktop publishing and typesetting services, terms that haven’t been used in 20 odd years except for people reminiscing about how heavy those letters were and how tough it was to make a dot matrix printout look professional. A business’ unwillingness to evolve will lead to its eventual expulsion from the modern economy with only itself to blame. How much business do you think it could this be costing them? Think about it. Would you even get out of my car after seeing the signage advertising services as old as the Flock of Seagulls? Well maybe you would if you couldn’t find a place to print the files from your 5 1/4″ floppy drive.
