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	<title>transplant &#187; branding</title>
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		<title>Old Spice: It&#8217;s not brilliant. It&#8217;s social media.</title>
		<link>http://www.transplant-1.com/blogorama/old-spice-its-not-brilliant-its-social-media/</link>
		<comments>http://www.transplant-1.com/blogorama/old-spice-its-not-brilliant-its-social-media/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 04:04:20 +0000</pubDate>
		<dc:creator>Michael Calienes</dc:creator>
				<category><![CDATA[ad commentary]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.transplant-1.com/blogorama/?p=2003</guid>
		<description><![CDATA[Seriously, what’s all the hoopla about Old Spice responding to your tweets via YouTube videos?
Groundbreaking? Really? Haven’t you done that? 
Oh come now. You’ve probably even responded to people via video and yet you sit here giving Old Spice all the credit. This isn’t brilliance, this is what we’ve come to expect from global brands. [...]]]></description>
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		<title>How Silly Sells.</title>
		<link>http://www.transplant-1.com/blogorama/how-silly-sells-2/</link>
		<comments>http://www.transplant-1.com/blogorama/how-silly-sells-2/#comments</comments>
		<pubDate>Wed, 21 Jul 2010 02:13:15 +0000</pubDate>
		<dc:creator>Michael Calienes</dc:creator>
				<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://www.transplant-1.com/blogorama/how-silly-sells-2/</guid>
		<description><![CDATA[Don’t ignore the possibilities of silly. Silly is powerful. Silly sells. Because it disconnects you from anything and everything you were previously thinking. It engages the WTF cortex just south of the hypothalamus &#8212; you know, the litter box of the brain where everything nonsensical clumps together until the spatula of reason rids the mind [...]]]></description>
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		<slash:comments>2</slash:comments>
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		<title>Guest post by Larry Davidson on Tallahassee Democrat Online&#8217;s pay-to-read launch.</title>
		<link>http://www.transplant-1.com/blogorama/guest-post-by-larry-davidson-on-tallahassee-democrat-onlines-pay-to-read-launch/</link>
		<comments>http://www.transplant-1.com/blogorama/guest-post-by-larry-davidson-on-tallahassee-democrat-onlines-pay-to-read-launch/#comments</comments>
		<pubDate>Thu, 01 Jul 2010 15:08:10 +0000</pubDate>
		<dc:creator>Michael Calienes</dc:creator>
				<category><![CDATA[branding]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[miscellany]]></category>
		<category><![CDATA[non-transplant news]]></category>

		<guid isPermaLink="false">http://www.transplant-1.com/blogorama/?p=1986</guid>
		<description><![CDATA[I posted this article on facebook about the Tallahassee Democrat&#8217;s launch of paid online content, under which Larry posted this great response. It&#8217;s re-posted here with his permission. Thanks, Larry:
As someone who worked in newspapers for most of my career, with the  latter part helping pioneer the online version of one of the country&#8217;s [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Verizon: What are you trying to pull with your generosity, huh?!</title>
		<link>http://www.transplant-1.com/blogorama/verizon-what-are-you-trying-to-pull-with-your-generosity-huh/</link>
		<comments>http://www.transplant-1.com/blogorama/verizon-what-are-you-trying-to-pull-with-your-generosity-huh/#comments</comments>
		<pubDate>Tue, 29 Jun 2010 14:20:57 +0000</pubDate>
		<dc:creator>Michael Calienes</dc:creator>
				<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://www.transplant-1.com/blogorama/?p=1945</guid>
		<description><![CDATA[I just hung up the phone with Verizon in a daze. I called to upgrade my plan to the next level since I&#8217;d gone over in minutes for the second consecutive month. Instead of just saying, &#8220;Okay, let&#8217;s get you upgraded,&#8221; he said, get this, &#8220;Why don&#8217;t we just give you 250 promotional minutes and [...]]]></description>
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		<title>The Tallahassee Democrat&#8217;s New Paywall. Or is it a PeopleWall?</title>
		<link>http://www.transplant-1.com/blogorama/the-tallahassee-democrats-new-paywall-or-is-it-a-peoplewall/</link>
		<comments>http://www.transplant-1.com/blogorama/the-tallahassee-democrats-new-paywall-or-is-it-a-peoplewall/#comments</comments>
		<pubDate>Fri, 25 Jun 2010 13:27:50 +0000</pubDate>
		<dc:creator>Michael Calienes</dc:creator>
				<category><![CDATA[branding]]></category>

		<guid isPermaLink="false">http://www.transplant-1.com/blogorama/?p=1929</guid>
		<description><![CDATA[It&#8217;s quite a predicament not making any money. Many of us have been there, scrambling to see where our next check will be coming from. Unfortunately, it&#8217;s the worst place from which to make big decisions.
On Wednesday, the Tallahassee Democrat announced a new pay-to-read model, no matter where their content lives. They call it a [...]]]></description>
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