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	<title>transplant &#187; ad commentary</title>
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		<title>Old Spice: It&#8217;s not brilliant. It&#8217;s social media.</title>
		<link>http://www.transplant-1.com/blogorama/old-spice-its-not-brilliant-its-social-media/</link>
		<comments>http://www.transplant-1.com/blogorama/old-spice-its-not-brilliant-its-social-media/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 04:04:20 +0000</pubDate>
		<dc:creator>Michael Calienes</dc:creator>
				<category><![CDATA[ad commentary]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.transplant-1.com/blogorama/?p=2003</guid>
		<description><![CDATA[Seriously, what’s all the hoopla about Old Spice responding to your tweets via YouTube videos?
Groundbreaking? Really? Haven’t you done that? 
Oh come now. You’ve probably even responded to people via video and yet you sit here giving Old Spice all the credit. This isn’t brilliance, this is what we’ve come to expect from global brands. [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<title>Stop bitching about your clients and their metrics.</title>
		<link>http://www.transplant-1.com/blogorama/stop-bitching-about-your-clients-and-their-metrics/</link>
		<comments>http://www.transplant-1.com/blogorama/stop-bitching-about-your-clients-and-their-metrics/#comments</comments>
		<pubDate>Fri, 05 Mar 2010 14:52:03 +0000</pubDate>
		<dc:creator>Michael Calienes</dc:creator>
				<category><![CDATA[ad commentary]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[commentary]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[thinking]]></category>
		<category><![CDATA[trust]]></category>

		<guid isPermaLink="false">http://www.transplant-1.com/blogorama/?p=1703</guid>
		<description><![CDATA[After reading In today&#8217;s Advertising Age post, Why Metrics Are Killing Creativity in Advertising, Patrick Sarkissian&#8217;s subhead reads: &#8220;When marketing decisions are based on numbers, we lose the desire to be creative.&#8221;
Damn that&#8217;s bleak. And I certainly don&#8217;t see it that way.
What clients are asking for is accountability. They want results for their investment in [...]]]></description>
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		<slash:comments>8</slash:comments>
		</item>
		<item>
		<title>Honda, Honda, Honda. Tsk, tsk.</title>
		<link>http://www.transplant-1.com/blogorama/honda-honda-honda-tsk-tsk/</link>
		<comments>http://www.transplant-1.com/blogorama/honda-honda-honda-tsk-tsk/#comments</comments>
		<pubDate>Sun, 13 Sep 2009 12:36:56 +0000</pubDate>
		<dc:creator>Michael Calienes</dc:creator>
				<category><![CDATA[ad commentary]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[social media]]></category>

		<guid isPermaLink="false">http://www.transplant-1.com/blogorama/honda-honda-honda-tsk-tsk/</guid>
		<description><![CDATA[
So. What do you do when you launch a facebook page featuring a new product people hate? If you&#8217;re Honda, and your product is the CrossTour set to release this fall, you put a copywriter and a lawyer together in a freshly-disinfected room, turn on the fluorescent lighting, set the thermostat to about 64º, and [...]]]></description>
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		<slash:comments>0</slash:comments>
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		<item>
		<title>Consumers choose whether the door opens or closes.</title>
		<link>http://www.transplant-1.com/blogorama/consumers-choose-whether-the-door-opens-or-closes/</link>
		<comments>http://www.transplant-1.com/blogorama/consumers-choose-whether-the-door-opens-or-closes/#comments</comments>
		<pubDate>Wed, 29 Apr 2009 14:11:58 +0000</pubDate>
		<dc:creator>Michael Calienes</dc:creator>
				<category><![CDATA[ad commentary]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[CPM]]></category>
		<category><![CDATA[frequency]]></category>
		<category><![CDATA[opinion]]></category>
		<category><![CDATA[reach]]></category>
		<category><![CDATA[strategy]]></category>
		<category><![CDATA[USA Today]]></category>

		<guid isPermaLink="false">http://www.transplant-1.com/blogorama/?p=857</guid>
		<description><![CDATA[So your full page print ad is running this morning&#8217;s USA Today. You spent $189,400 for the privilege &#8212; hoping people will care. We don&#8217;t. We&#8217;re too busy not caring.
We&#8217;re making coffee. Checking email. Writing a blog post. Avoiding the swine flu.
Reaching consumers is no longer a matter of reach and frequency and CPM. Frankly, [...]]]></description>
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		<slash:comments>1</slash:comments>
		</item>
		<item>
		<title>Newspapers acting like advertising agencies. (Or, biting the hands that help(ed) feed you.)</title>
		<link>http://www.transplant-1.com/blogorama/newspapers-acting-like-advertising-agencies/</link>
		<comments>http://www.transplant-1.com/blogorama/newspapers-acting-like-advertising-agencies/#comments</comments>
		<pubDate>Tue, 07 Apr 2009 16:47:20 +0000</pubDate>
		<dc:creator>Michael Calienes</dc:creator>
				<category><![CDATA[ad commentary]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[non-transplant news]]></category>
		<category><![CDATA[Add new tag]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[commentary]]></category>
		<category><![CDATA[commercial]]></category>
		<category><![CDATA[creative]]></category>
		<category><![CDATA[customer relations]]></category>
		<category><![CDATA[customer service]]></category>

		<guid isPermaLink="false">http://www.transplant-1.com/blogorama/?p=816</guid>
		<description><![CDATA[From time to time, I&#8217;ve placed ads in the Miami Herald newspaper for clients. To them, transplant (my company) is an advertising agency, so you can understand why I&#8217;m more than a little annoyed to have received the email below yesterday afternoon. In it, the Miami Herald openly offers businesses the very same guidance my [...]]]></description>
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		<slash:comments>2</slash:comments>
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