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	<title>transplant &#187; ad commentary</title>
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	<description>advertising, branding, copy, art direction, design, commentary</description>
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		<title>Ending a headline in a preposition? Someone at Apple isn&#8217;t paying attention, or someONE isn&#8217;t there.</title>
		<link>http://www.transplant-1.com/blogorama/ending-a-headline-in-a-preposition-someone-at-apple-isnt-paying-attention-or-someone-isnt-there/</link>
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		<pubDate>Wed, 23 Feb 2011 19:07:14 +0000</pubDate>
		<dc:creator>Michael Calienes</dc:creator>
				<category><![CDATA[ad commentary]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[copywriting]]></category>

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		<description><![CDATA[via engadget.com I don&#8217;t recall ever being jarred by an Apple headline, but there you have it. When things like this occur, it beings to feel as though something is amiss. Get well, Steve. Posted via email from Michael Calienes]]></description>
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		<title>Cereal boxes that light up.</title>
		<link>http://www.transplant-1.com/blogorama/cereal-boxes-that-light-up-2/</link>
		<comments>http://www.transplant-1.com/blogorama/cereal-boxes-that-light-up-2/#comments</comments>
		<pubDate>Wed, 12 Jan 2011 19:24:37 +0000</pubDate>
		<dc:creator>Michael Calienes</dc:creator>
				<category><![CDATA[ad commentary]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[customer experience]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[cheerios]]></category>
		<category><![CDATA[general mills]]></category>
		<category><![CDATA[packaging]]></category>
		<category><![CDATA[shelf]]></category>
		<category><![CDATA[supermarket]]></category>
		<category><![CDATA[trix]]></category>

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		<description><![CDATA[Although it&#8217;s a bit much, it certainly shows someone&#8217;s thinking differently about product placement and shelf presence. Unfortunately, it&#8217;s just like a promoted tweet &#8212; all flash (quite literally) and hoping for relevance. Once all the big brands adopt the technique, we&#8217;ll spend all our time in the cereal aisle experiencing delicious, fruity seizures.]]></description>
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		<title>Alka-Seltzer Should Revive Gene Wilder, Not Speedy.</title>
		<link>http://www.transplant-1.com/blogorama/alka-seltzer-should-revive-gene-wilder-not-speedy/</link>
		<comments>http://www.transplant-1.com/blogorama/alka-seltzer-should-revive-gene-wilder-not-speedy/#comments</comments>
		<pubDate>Wed, 12 Jan 2011 04:28:53 +0000</pubDate>
		<dc:creator>Michael Calienes</dc:creator>
				<category><![CDATA[ad commentary]]></category>
		<category><![CDATA[copywriting]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[Alka-Seltzer]]></category>
		<category><![CDATA[animation]]></category>
		<category><![CDATA[commercil]]></category>
		<category><![CDATA[Gene Wilder]]></category>
		<category><![CDATA[Speedy]]></category>
		<category><![CDATA[TV]]></category>

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		<description><![CDATA[After seeing a dumb Alka-Seltzer spot this evening, wherein the revived tablet-wearing icon, &#8220;Speedy,&#8221; fist-bumps some office chick with a cold, I jumped online to find the aberration and give it a piece of my mind. What I discovered was the spot below. Brilliantly animated, written, scored, and voiced — by none other than Gene [...]]]></description>
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		<title>Oh, let&#8217;s just call it Ted&#8217;s Homestyle Macaroni &amp; Cheese.</title>
		<link>http://www.transplant-1.com/blogorama/oh-lets-just-call-it-teds-homestyle-macaroni-cheese-2/</link>
		<comments>http://www.transplant-1.com/blogorama/oh-lets-just-call-it-teds-homestyle-macaroni-cheese-2/#comments</comments>
		<pubDate>Tue, 11 Jan 2011 04:47:31 +0000</pubDate>
		<dc:creator>Michael Calienes</dc:creator>
				<category><![CDATA[ad commentary]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[social media]]></category>
		<category><![CDATA[fame]]></category>
		<category><![CDATA[golden voice]]></category>
		<category><![CDATA[homeless]]></category>
		<category><![CDATA[internet]]></category>
		<category><![CDATA[Kraft]]></category>
		<category><![CDATA[Macaroni & Cheese]]></category>
		<category><![CDATA[ted williams]]></category>
		<category><![CDATA[voiceover]]></category>

		<guid isPermaLink="false">http://www.transplant-1.com/blogorama/?p=2179</guid>
		<description><![CDATA[Endearing homeless man finds super stardom in a week&#8217;s time. Who couldn&#8217;t love the story? It&#8217;s a testament to everything that&#8217;s possible on the internet. But when I watched the Kraft commercial, all I saw was the story that wasn&#8217;t being told on the screen. As the actors delivered their lines, the commercial seemed more [...]]]></description>
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		<title>Old Spice: It&#8217;s not brilliant. It&#8217;s social media.</title>
		<link>http://www.transplant-1.com/blogorama/old-spice-its-not-brilliant-its-social-media/</link>
		<comments>http://www.transplant-1.com/blogorama/old-spice-its-not-brilliant-its-social-media/#comments</comments>
		<pubDate>Fri, 23 Jul 2010 04:04:20 +0000</pubDate>
		<dc:creator>Michael Calienes</dc:creator>
				<category><![CDATA[ad commentary]]></category>
		<category><![CDATA[branding]]></category>
		<category><![CDATA[social media]]></category>

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		<description><![CDATA[Seriously, what’s all the hoopla about Old Spice responding to your tweets via YouTube videos? Groundbreaking? Really? Haven’t you done that? Oh come now. You’ve probably even responded to people via video and yet you sit here giving Old Spice all the credit. This isn’t brilliance, this is what we’ve come to expect from global [...]]]></description>
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