October 4th, 2009

Are Facebook “friends” becoming the new telemarketers?

Posted by Michael Calienes in presence engineering, social media

friendsWe all know the calls. They interrupt our dinner, our weekend paper, our children’s bedtime. They make us shift our attention from what’s important to us for something someone deems important to them.

The wonderful news is these types of unwanted interruptions are migrating en masse to our social networks. The bigger Facebook gets, the more it will happen. The more “friends” we have on Facebook, the greater the odds one or more of them will treat us with the same disrespect unruly marketers treat people on purchased email lists. What’s worse, we gave these “friends” our permission to do it — absolutely free.

Just because we accept someone’s friend request (or vice versa) doesn’t give them — or us — free reign to email anything and everything at will. We have to remember that we can click the “block” button with the same ease as we clicked the “accept” button.

Before going to that extreme, however, it would be good to let them know. If we don’t, then we can’t complain when it continues to happen.

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