October 9th, 2009

And the Tally Award goes to… Who?! Them?!

Posted by Michael Calienes in branding, presence engineering, social media

Picture 2It’s that time of year again when messages from business owners and staff  requesting a vote for their companies in the Tally Awards begin filling our inboxes and blanketing our newsfeeds.

Maybe your business will win; but, man, what if you get absolutely NOTHING?!

Before you go bunching your panties, think about what it takes to win a Tally Award. It takes getting more people to vote for your business than any other business in that category. I don’t know what that tells you, but that tells me it’s a popularity contest. It also tells me that a mediocre business with a well-networked staff can easily beat out an exceptional business whose staff prefers doing business beyond the perimeter of the spotlight.

I’m not saying don’t enter. I’m not saying don’t vote. I’m saying keep it in perspective. And seriously, if you have the ability to get a few hundred people to click some buttons on the internet, consider directing them here, here, or here. Maybe you can help change the world, or even a small part of it. Now that would be something deserving of an award.

2 Responses to ' And the Tally Award goes to… Who?! Them?! '

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  1. Kay said,
    on October 9th, 2009 at 5:58 pm

    Michael,
    As always you hit the nail on the head and I appreciate that!
    Kay

  2. on October 9th, 2009 at 6:41 pm

    thanks for comin’ over and commenting kay. from some of the “tactics” people use to gain votes, i’d say it’s a violation of their own rules. on their website it says, “Persons who violate any rule, gain unfair advantage in participating in the Contest, or obtain winner status using fraudulent means will be disqualified. Unsportsmanlike, disruptive, annoying, harassing or threatening behavior is prohibited.” though i doubt these rules were crafted by a lawyer, garnering votes by offering the “populace” freemiums should a company win a Tally Award should constitute a “violation”. have a good one!

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