F to the R to the E to the E to the….

It’s officially stuck. It’s in there, driving me mad — a modern-day Tell-Tale Heart effect which I have not been able to remedy for the last 72 hours. The only other melody that has had such an effect on my psyche was Whitney Houston’s I Will Always Love You, a song I will always hate her for.

Advertising jingles are a catch 22. They’ll either get stuck in people’s heads in a nice comforting place, or they’ll incite an adverse reaction, like they did in the guy in the video below (please be warned — it includes four-letter words).