3 STEPS to developing a sound business communications strategy statement.
Last weekend, I was fortunate enough to participate in a panel discussion at the Greater Tallahassee Chamber of Commerce’s Annual Conference at Amelia Island (here’s an NPR story that aired prior to the event).
Dave Fiore of Davemail, Jim Wacksman of Association Studios, and I took turns fielding questions from a great audience. John Fleming of The Fleming Agency moderated.
Here’s a free download of the 2-sided piece everyone in attendance received on developing a sound strategy. It’s a process we used at Digitas on a daily basis to keep all our communications focused, and it’s something every business should do BEFORE starting any marketing project. If you want to step a little deeper into defining or re-defining your business and mission, Mark Lefko of The Lefko Group offers free e-book download on corporate values. It’s available here.
Hope these tools can help you focus your marketing efforts. If you need any guidance, leave a comment below or contact me any way you want.
ps. Kudos to everyone at the Chamber for hosting a fantastic event and rich learning experience. (I won’t get into the bourbon portion of the weekend or I’ll need more Advil.)
Photo Credit: Tallahassee Democrat
Michael,
With my world overrun by the thousands of tips and tools for how to manage the bit-blitzkrieg of social networks and microblogs, this is an oustanding tool for the foundation exercise that must precede any and all of that other business communication. If you don’t mind I’ve admired it in a post and provided an additional link on my blog.
Best,
/t
thanks tim. i’ve been reading your blog on google reader for some time. really appreciate you coming over and sharing. my best to you.