A survey conducted with my wife and a few close friends confirmed my suspicion: crappily unbrilliant. Though the ongoing nature of my life doesn't allow for  intense dissection of the spots, here are a few comments on a few commercials.

Is it salesgenie.com or salesweanie.com? Salesgenie.com — whoever the hell they are — sponsored the pre-game show AND created a spot that should have been swiftly killed by the person who conceived it, or the creative director, or the board. Come on: a gold-diggin' blonde asking a Ferrari-driving salesman about his new car and hey how 'bout a ride? If salesgenie is what our smirking protagonist uses, I don't want it. 

CareerBuilder Slips on own Banana Peels: CareerBuilder's monkeys were replaced by human monkeys in three 30-second renditions of Lord of the Flies.

Honda CR-V: What the heck was that? Music makes its tires move — but only a little bit; and once you've panned inside the car, everything goes weirdly quiet as if you're — get this — outside the car.

IZOD: Trust me, buy Banana Rebublic.

Taco Bell: Can't wait till all talking animal species go extinct. At the very least they should stop showing up at casting calls.

Yes there were some good spots. There was the Coke Vending Machine spot, but it's not new — it began airing months ago. Emerald Nuts had Robert Goulet in an interesting premise which culminated in somewhat of a weak payoff. Bud Light's Fist Bumping was about 15 seconds too long. Doritos checkout girl started nicely, ramped up beautifully and ended poorly with an unnecessary climax joke. After all was spent and aired, my humble pick for best spot is Coke's Video Game commercial.

A few more years of average-ish commercials will inevitably lead me to watching the Super Bowl just for the football, and what a sad day that would be for me. 

one cannot tell when 100% whole wheat bread has grown mold — until one tastes it.